![]() ![]() Subsequently, Werde noted, Spotify has pumped significant dollars into its podcasting space, signing Rogan to a $100 million, multiyear exclusivity deal and also signing off on exclusive deals with podcasters that include The Ringer, Gimlet, and former First Lady Michelle Obama. This information was not largely offered before Spotify's creation of this technology. The company has a tool called " Streaming Ad Insertion" that offers advertisers insights on their audience demographics and analytics on their advertisements. ![]() While Spotify does not force ads upon its premium subscribers, many of its podcasts, including The Joe Rogan Experience, have ads. Here, Rogan performs during his appearance at The Ice House Comedy Club on May 10, 2017, in Pasadena, California. Joe Rogan has faced criticism for promoting COVID-19 vaccination skepticism on his podcast and has since made a pledge to provide a greater balance of views. "Podcasts represent an opportunity for Spotify to sell essentially advertising dollars against the product." "When it comes to streaming music, roughly 65 percent of revenues are going to rights holders right off the top, so that's a good chunk of money, and it's hard to be profitable with that business model," Werde said. As the company faces direct competition from Apple Music and Amazon Music, podcasting offers the company a chance to differentiate its offerings and turn greater profits. Newhouse School of Public Communications told Newsweek that Spotify's lack of movement when it comes to Rogan reflects the company's priorities. However, in this statement the company avoided addressing the specific issue of Rogan's podcast, thus falling short of the demand from musicians Neil Young and Joni Mitchell that the streaming service removes the controversial host from their platform.īill Werde, director of the Bandier Program for Recording and Entertainment Industries at Syracuse University's S.I. This move appeared to fall in line with the demand from 270 health professionals in an open letter asking that the company "establish a clear and public policy to moderate misinformation on its platform" after the practitioners cited concerns about the spread of misleading information in Joe Rogan's podcast, which attracts roughly 11 million listeners an episode. Follow it here.Spotify responded to criticism surrounding its number one podcast, The Joe Rogan Experience,on Sunday by announcing it would make public its platform policy on content that misinforms about COVID-19 and create a "content advisory" for audio that discusses the pandemic. The JRE will debut on Spotify on September 1, 2020, and become exclusively available on the platform later this year. This partnership represents a major addition to the already unrivaled slate of exclusive audio content available to audiences on Spotify. While Spotify will become the exclusive distributor of JRE, Rogan will maintain full creative control over the show. By partnering with Spotify, Rogan and his team will enjoy the support of the world’s leading audio platform.įrom his earliest days behind the mic, Joe has been a commentator, fixture, and driving force in culture helping to lay the foundation for the podcasting renaissance we are experiencing today. In addition to the wildly popular podcast format, JRE also produces corresponding video episodes, which will also be available on Spotify as in-app vodcasts.īringing the JRE to Spotify will mean that the platform’s more than 286 million active users will have access to one of culture’s leading voices. Rogan brings his sensibilities as a stand-up comic to the show, and alongside dynamic and diverse guests, he fearlessly broaches far-ranging topics including neuroscience, sports, comedy, health, infectious disease, and our ever-changing culture-all with a mix of curiosity and humor. Since its launch in 2009, the pioneering Joe Rogan Experience (JRE) has broken ground and built one of the most loyal and engaged fan bases in the world. And, like all podcasts and vodcasts on Spotify, it will remain free and accessible to all Spotify users. The talk series has long been the most-searched-for podcast on Spotify and is the leading show on practically every other podcasting platform. The Joe Rogan Experience, one of the most popular podcasts in the world, is coming to Spotify via a multi-year exclusive licensing deal. ![]()
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